The Funnel

Impressions become clicks become signups become demos become deals become money. Every one of those stages has a throughput ceiling.

Which means most idle-game instincts are wrong here. Buying more ad budget while a stage below is capped does nothing — the extra traffic is thrown straight in the bin. Upgrading a stage that is not the bottleneck does nothing. There is exactly one useful move at any moment, and the game tells you what it is in red at the top of the screen.

Find the bottleneck. Widen the bottleneck. Watch it jump somewhere else. When the numbers finally look good on a slide, RAISE A ROUND — reset the company and keep a permanent multiplier on every stage.

How to play

• The red banner names the stage that is throttling you. Tap that stage.
• Each stage shows what is arriving, what it converts, and its ceiling — the little bar is how full it is running
• When the banner turns green, the funnel is wide open and AD BUDGET is finally worth buying
• PITCH IT YOURSELF closes a deal by hand, worth a few seconds of revenue
• RAISE A ROUND to trade the company for a permanent multiplier

Features

• A throughput puzzle instead of the usual buy-the-biggest-number loop — playing the bottleneck is about 3× faster than buying blind
• Five funnel stages, each with its own capacity, conversion rate and price
• Offline progress — the funnel keeps running for up to 8 hours with the tab shut
• Autosave, shareable score card, keyboard shortcuts
• Portrait, mobile-friendly, no install, no ads. Free — tips welcome.

Keyboard: SPACE pitch · 1-5 stages · A ad budget · R raise a round

More free browser incrementals from ReskinLab: Chain Letter · Rage Bait · Reactor Overload · You Are The Boss · Debt Spiral · Loan Shark